There are several ways to make your Instagram presence noticeable. These include creating your own visual identity, using hashtags, and utilizing Instagram Live. In addition, you should also have a content strategy to maximize your reach. Here are three pointers to get you going.
Using hashtags
One of the most effective ways to increase your instagram presence is to use hashtags. These keywords can help you reach a large audience and become part of a community. For example, if you are in the diecast industry, you can use #diecast to connect with other diecast enthusiasts and influencers.
You can find hashtags by typing a keyword into the search bar in the Instagram app. It will suggest appropriate tags based on your post’s content. Alternatively, you can click on a photo and explore related hashtags. RiteTag is an all-in-one hashtag tool to help you find the best hashtags for your images and text. It even integrates with numerous social media tools.
Hashtags help brands join the conversation about the latest trends. The #metoo hashtag, for instance, helped many brands establish a caring image and increase brand awareness. In addition, hashtags can be used for both posts and Stories. Instagram stories have the potential to appear on hashtag pages, which is a fantastic method to reach new audiences.
Using Instagram Live
When it comes to using Instagram Live, scheduling is essential. You want to ensure that your posts are posted at the best time possible and that you can get maximum engagement. Using Later Analytics and Instagram Insights can help determine when your followers will most likely engage with you.
Ensure that you leave recommendations. Don’t just say, “great post,” instead, write something about the post or features. If the post shows a cute dog wearing a donut, comment on it. Keep your comments short and clever.
Choose a background to support your brand message if you use Instagram Live as a promotional tool. For example, a minimal white background with plants will look more polished than a scrapbook-style background. Or, you can opt for pastel colors that reflect your brand’s personality. Natural light is the best way to make a striking backdrop for an Instagram Live broadcast. You can also go live on SQM Club which is a private members only club.
Creating a content strategy
Your content strategy for Instagram should be consistent and aligned with your overall goals. It should also be able to attract the attention of your target audience. Creating content that educates and entertains is an effective way to increase engagement.
Moreover, content should be able to drive your target audience to take action, such as shopping or signing up for your mailing list.
It would be best to determine your target audience’s behavior and what interests them. Once you know their behavior and interests, you can start creating content that will engage them. You should also consider your target audience’s interests, motivations, and pain points. It will enable you to produce the appropriate content and design a strategy specific to their requirements.
Using IGTV
Using IGTV is a great way to make your Instagram presence more visible. It allows you to upload videos that tell your story. These videos can show customer success stories and testimonials. These videos can help you build an audience and increase sales. However, there are a few steps you need to follow to make your content more visible on the site.
First, you must create a channel. Once you make one, you can post videos up to one hour long. However, many Instagram accounts are limited to ten-minute videos. It may be difficult for marketers to do this. To create a channel, you must download the IGTV app. Then, you can tap on your profile picture to create a channel.
