As a realtor, geo-farming may cost you more than you expect. But the early costs might not be worth it when you see the return on investment in a short time. Do you choose the neighborhood to target for your geo-farming efforts? Is it the neighborhood of million-dollar homes or dominant agents?
Door knocking
Various techniques are used to market real estate in different localities. Door knocking is one such technique. It is an age-old technique that allows you to meet potential clients and provide a personal touch. This technique can produce many new leads for real estate agents. While the exact methods used vary from agent to agent, some are common. Door knocking is an effective way to meet people in your local community.
First, you need to choose the community where you want to work. Selecting a neighborhood where you live will help you share your expertise and discuss issues related to that community. You can also set up an email list for people who live in your locality. This way, you can stay top of mind with your audience and keep them informed. Once you have a list of potential clients, you need to know how to market them in their locality.
Direct mail
In the age of data-driven marketing, utilizing direct mail as a geographic farming technique is becoming a more effective way of targeting potential buyers. Real estate agents can use direct mail to demonstrate their expertise in a particular market with the right approach. Content needs to be engaging and address the needs of the local market. Direct mail is a powerful marketing channel, but it is only effective when used as part of a comprehensive multi-channel marketing system of Vulcan7 that includes a website, lead capture form, and social media and email marketing.
Unlike digital outreach, direct mail is difficult to ignore. It is recommended to send postcards every month. This will build your mindshare and make you synonymous with your target market. If you send postcards frequently, you’ll find you can build trust and reputation. Once you establish yourself as an invaluable community member, people will recognize you as a reliable real estate agent.
Targeted social media ads
Geospatial farming is an effective way to market a real estate listing in a specific area. Instead of sending out postcards or door-knocking, you can use social media to spread the word. Using Facebook and Instagram, you can create community pages and invite neighbors to view listings. You can also include a link to this page in your email campaigns and direct mail campaigns. Creating community pages and advertising them on Facebook and Instagram will help you build brand awareness and attract more leads.
Using Facebook’s geo-targeting tools, you can reach people in your targeted area by running social media ads. In addition, you can create custom audiences for Facebook by searching tax records online or using 3rd party services to compile mailing lists. You can also build your mailing list by creating custom Facebook audiences. For example, you can offer to send regular updates to a list of homeowners in your target area, such as new listings or price changes. This will help you stay top of mind and inform your audience about the latest real estate trends.
Direct mail campaigns
If you consider geographic farming in real estate, you must know what you are doing to get the best results. A small geographic area can yield excellent results, but be careful not to pick too small a farm. You must be realistic about how many contacts you will have each month. A good goal would be to contact 250 touches in 12 months. This will ensure you will have enough connections to market effectively.
There are many ways to target a particular neighborhood and make it a profitable niche for you. For example, a successful geographical farming specialist will continually market to that neighborhood, focusing on their area. While these techniques may not work overnight, they can effectively build your mindshare and establish you as a local subject matter expert.
Building relationships with property owners
Building relationships with property owners is key to growing your business. But a geographic farming strategy is not without its challenges. Identifying homes for sale in your community and nurturing those seeds into potential transactions are critical to your success. You should stay in touch with homeowners, participate in community events, and become a household name. Then, once homeowners are ready to sell, you’ll be in a position to collect the sale.
You can use digital advertising and social media to build relationships with local property owners. For example, you can create a neighborhood-specific audience on Facebook by searching tax records online. Facebook allows you to draw a circle around a specific neighborhood and target potential customers. Using the mailing list, you can create custom Facebook audiences targeting specific property owners in your area. This strategy is beneficial if you target property owners who own more than one property.
