Consumers have a strong interest in building relationships with the banks they choose to work with. From navigating savings accounts to exploring loan options, the respect that consumers and bankers have for each other goes a long way toward having a successful financial institution. For bankers starting out, a five-year plan for progress is guaranteed to set your bank apart from other banks. Here are two improvements you might not have thought about to help your bank succeed sooner.
1. Secure An Excellent Phone System in Your First Few Years
No matter how you choose to interact with your consumers, it’s the details that matter most. Personal information, employment details, and customer decisions regarding their finances contain intricate matters that require excellent communication. A faulty, outdated phone system forced to battle through interference will prove to be a frustrating experience for your consumers. But a modern phone system that includes cloud storage? VoIP systems? Superb functionality? Even security functions? The most effective phone system includes the whole package.
Remember, your bank cannot rely on face-to-face interaction in a world where convenience and comfort take center stage. So, when you’re thinking of getting your bank off to a great start, remember, that security is as important as getting insurance, permits, and licenses. Conduct a customer appreciation survey to gather feedback regarding your bank’s communication systems. The more you’re on top of what’s right and what’s not, the faster you can have technical support fix phone system-related issues.
2. Update Your Bank Website Once Every 18 Months
Your banking website should reflect as much relevant information about your financial products as possible–without confusing and overwhelming the consumers. Consider bank services such as opening a high-yield checking account or applying for a personal loan. In less than three sentences, can your consumer grasp the steps they need to follow and the benefits of doing so? If your website’s color presentation matches the emotions you want your consumer to feel, then you’re on the right track to connecting with consumers who can take advantage of your site’s streamlined, color-coordinated approach. Use visuals for promotional offers and be authentic by choosing bold fonts that stand out. People need to feel secure about choosing financial products which is why studies show trust is the second most factor consumers consider when buying products. Consumers will be eager to try out your bank if they’re impressed by what they see online.
Bankers know how to build trust with consumers as soon as the relationship begins. From finding the most relevant financial products to exploring ways to stay on top of their savings, bankers like Kevin Cohee strive to keep consumers informed and comfortable during their experience. Rest assured, when you’re improving your bank, updating your website and phone system are two choices you should make regularly. Consumers who can comfortably associate with a bank will approve of your financial institution for years to come.
