Facebook Ads are a powerful advertising tool that can help you generate leads and sales for your business. However, they’re not always the best solution for every company. If you’re considering using Facebook Ads to grow your business, then there are 11 things that you need to consider before hiring an agency. Read on…
Consideration #1: How much does it cost?
Facebook Ads are not always the most affordable option for small businesses. The platform offers a self-serve ad solution, but if you don’t have experience with Facebook ads or marketing in general, then using this feature can be tricky and time-consuming. If you’re planning to hire an agency to help boost your Facebook ads, then you need to know the following:
There are several different types of Facebook Ads agency. Some will work with clients on a retainer basis and some charge by campaign or ad set. When looking for an agency to hire, make sure that they have experience working in your industry and understand how best to leverage Facebook Ads campaigns for B-to-B marketing purposes. If possible, try doing research on previous projects that your potential agency has worked on so that you can determine if their style is right for what you’re trying to achieve.
One thing worth noting: while hiring a freelance specialist may be cheaper than contracting with an entire company (which may also include designers), it’s important not to get too caught up on price alone. Facebook Ads are a complex marketing tool, and you’ll want to make sure that whomever you hire has the experience and skill set necessary to help your business succeed.
Consideration #2: Are they certified?
This is an important question to ask any Facebook Ads agency before hiring them – not all agencies have official certification from Facebook. However, working with an agency that is certified provides several benefits, including access to exclusive resources, support from Facebook’s team of experts, and more.
If you’re looking for a Facebook Ads agency, be sure to ask about their certification status (or if they even have it). And if you’re already working with an advertising company that isn’t certified by Facebook, don’t worry! There are still plenty of benefits to working with them. However, you may want to ask about when they plan on getting certified so that your team can be certain that they have all the information necessary for success.
If an agency is not yet Facebook-certified but knows how and wants to learn more from Facebook’s experts, then we encourage them to apply. Certifications are available in Ads Manager, Power Editor, and Audience Network. The entire application process takes a couple of weeks or less (in some cases) if agencies complete it themselves; however, Facebook also offers free training sessions for agencies who need help learning what’s required for certification. For more details on our Certification Program as well as frequently asked questions regarding certifications at large check out this post here.
Consideration #3: What kind of experience do they have?
Facebook Ads work slightly differently for every business. If you’re looking to launch an e-commerce site, then your needs will be different from a local service provider or small retail shop. To make sure that the agency that you hire has both the skills and knowledge necessary to help grow your company, it’s important to ask about their previous client experience and if there are any specific projects that they’ve worked on in which similar aspects can be found in what you want them to accomplish for you. This should include asking about past clients’ budgets (including how much was spent per month), goals/objectives, audience demographics, seasonality, and more. You don’t necessarily need to contact these past clients, but it can help you get a good idea about what to expect from your agency.
Consideration #4: What kind of reporting do they offer?
Regular reports are an essential part of any Facebook Ads campaign; if you’re not seeing how well your ads are performing and making necessary changes along the way, then you’re wasting your time and money. When interviewing agencies, ask them specifically about the type of reporting that they offer and how often they send updates. Ideally, you’ll want detailed reports (including screenshots) at least once a week so that you can track progress and adjust campaigns as needed.
Additionally, make sure that whoever you hire is able to provide analysis on results in order to determine what’s working – and what’s not. Simply looking at how much money you’ve spent and how many clicks or leads you’ve generated is not enough; you need to know why things are happening in order to make informed decisions about your Facebook Ads campaigns.
Consideration #5: Do they have a good reputation?
Finally, one of the most important things to consider when hiring any agency – including those who deal with Facebook Ads – is their reputation. You can do this by reading reviews (both online and from past clients), checking out their social media profiles, and even asking around for recommendations.
When it comes to Facebook Ads, an agency with a great reputation will be able to help your business succeed while providing transparency, accountability, and regular reports. They’ll also be up-to-date on all the latest changes to Facebook’s Ads platform and be able to help you navigate through them. So, before making your final decision, make sure that you do your research and ask around to see if anyone has had a good – or bad – experience with the agency in question.
If you’re still unsure about what questions to ask an advertising agency when considering hiring one, don’t worry! We’ve created this handy guide that goes into more detail about what you should keep in mind when working with an external team.