It’s one thing to work hard as a business owner to attract potential customers to your website; converting them into buyers, though, takes strategy. The amount of time spent labouring over manual email marketing can be surprising to new business owners. Ecommerce automation is one helpful way to streamline tasks, like data tracking and customer support, so that you can flex your skills in other imperative ways for your business.
How to Optimize your Emails for Higher Conversion Rates
With some creative thinking and a flourish of personalization, you’ll be surprised by how easy it can be to boost traffic to your website.
What is personalization?
Customers that have signed up to receive your emails have given you valuable information that can be used to increase conversions, when applied in the right way. A client’s name, interests and email address is important to know to understand how a personalized email might attract them, thus improving your clickthrough rate.
Personalization is the considered approach to email marketing that applies the personal information you’ve collected about a customer to an email, thus giving your campaign an edge.
Why do personalized emails work?
People love to hear their name, but using it in email campaigns goes beyond simple flattery. When a customer sees their name in the subject line or body of an email, it stands out against the static of a full inbox, and is, therefore, more likely to be opened.
Additionally, personalized and segmented emails boost the customer experience, which not only builds trust between a client and a brand, but improves the odds of a returning customer.
Optimize through personalization
As the oldest digital marketing tool in use today, the possibilities of generating revenue through email are seemingly endless, especially when you’re equipped with the right system.
Segmenting your email subscribers is a great place to start in the efforts of improving conversion. Getting to know your clients and their interests, and breaking them down into segmented lists, helps to keep your campaigns up-to-date and organized based on who is most likely to open them.
While segmentation is a useful tool in improving conversion rates, your customers appreciate it, too! They already told you of their interest in your brand when they joined your email list, but sending them emails that are relevant to who they are, individually, is going the extra mile in customer relations.
Now that you’ve segmented your emails through helpful automation, you can begin to trigger targeted emails that feature insightful product recommendations and exclusive discounts to keep customers returning to your website.
Time your emails right
When it comes to converting new subscribers, timing is everything. The initial email you send to a client, welcoming them to your brand, is the first opportunity to show them you’re paying attention. Include their name in the subject line and greet them in the email, and you’ve begun your relationship on the right foot.
Automating promotional emails and helpful reminders is another essential ecommerce marketing strategy. After a cart is abandoned, for example, it’s important to wait at least a few hours before firing a reminder email to the customer, giving distractions enough time to pass.
Establishing when your clients are online is fundamental to optimising the open rate of your emails. You don’t want personalised birthday emails or product recommendations that your client would love to be lost in a sea of stacked subject lines. Instead, use the information you’ve gathered about your customers to its highest potential.
You’ve put in the effort to optimizing your email campaigns, and your conversion rate has grown significantly! If this doesn’t sound like you, try employing these strategies and discover how much your conversion rate can improve with a few key adjustments.
