Linda Yaccarino is an esteemed media industry veteran who began her career at NBCUniversal. For her efforts, Linda has received many honors including being honored by Business Insider as one of their “Top 10 People Transforming Advertising,” Adweek as “Ten Most Powerful Women in TV” and Variety as “Power Woman of New York”.
Yaccarino oversees global, national, and local sales as well as marketing strategy and client partnerships for her company’s assets such as linear networks, digital platforms, and distribution partners.
She is the Chairman of Global Advertising and Partnerships at NBCUniversal
Yaccarino joined NBCUniversal in 2011 and since has helped increase the company’s advertising revenue to $100 billion, while also helping launch Peacock, their ad-supported streaming service. She oversees over 2,000 employees responsible for global advertising sales, marketing, partnerships, and sponsorships; moreover she recently spearheaded an internal Data Strategy initiative at NBCUniversal.
Linda Yaccarino Wikipedia stands out as a businesswoman with her innovative business outlook and ability to connect content producers with advertisers. She has worked on ad campaigns for Paris Hilton, Emily Ratajkowski and Rami Malek; while also serving on the board of Girls Leadership Initiative.
Yaccarino made history when she introduced One Portfolio into the marketplace – now an industry standard – as the first chief marketer to implement it. Since then, her approach to marketing has continued to drive change for established and emerging brands alike, connecting hundreds of millions of viewers with economic impact for both her company and whole industries.
She is the President of NBCUniversal Media
Yaccarino has long been considered an innovative strategist and technologist within the media industry, pioneering strategies and technologies designed to modernize advertising for the 21st century. While at NBCUniversal she integrated individual network teams into one tech-enabled trading system and developed an expansive monetization plan. Furthermore, she worked to bring advertising industry stakeholders together around issues like audience measurement.
With her leadership, NBCUniversal has revolutionized the premium video marketplace and established strategic alliances with top distribution partners. Furthermore, she established an industry-wide Center of Excellence that provides insights, resources, and training materials.
Yaccarino has garnered many honors and awards during her career, such as being named to Adweek’s “Ten Most Powerful Women in TV” list and Hollywood Reporter’s “Women in Entertainment Power 100.” Additionally, she serves on the New York City Economic Development Corporation Board and frequently speaks on media-related issues; committed to furthering innovation within her field of endeavor.
She is the President of CNBC
Linda Yaccarino is a dynamic leader in the media industry, who pioneers cutting-edge strategies and technologies. Her accomplishments have won her numerous awards and recognition, while she remains an ardent champion for women in business and continues to pave her own path in her pursuits.
Yaccarino serves as the Chairman of Advertising and Partnerships at NBCUniversal, overseeing a $10 billion portfolio that includes linear networks, digital platforms, distribution partnerships and client relationships. She has been widely credited with transforming the $70 billion premium video ecosystem; creating data-driven commercial innovations while forging nontraditional partnerships with companies like YouTube, Snapchat and Buzzfeed.
Former NBC Universal marketing chief Michelle Pleris recently appeared on CNBC’s “Squawk on the Street” to discuss her new role as CEO of Twitter parent company X Corp and her efforts to bring brands back to Twitter after Elon Musk rebranded it last year, when hate speech and other toxic material proliferated on it. During her interview, Pleris discussed her plans to restore Twitter to brand presence following Elon’s decision to change its focus away from hate speech towards more relevant and professional messages.
She is the President of NBC Sports
Linda Yaccarino has become one of the world’s most influential media executives thanks to her innovative use of consumer trends to form partnerships with major brands and develop new advertising products and platforms. Linda began her career at Turner Broadcasting System as an intern.
At her current position, she oversees a team of over 2,000 employees and generates $100 billion in ad sales. In her role at NBCUniversal, she has been instrumental in its push into streaming with Peacock as well as keeping competitive with tech firms such as Meta and Google; additionally she has developed relationships with new media platforms like Apple News, Buzzfeed, and Snapchat.
If you would like to invite Linda Yaccarino as a speaker for your event, contact All American Speakers Bureau today and our booking agents will provide a full listing of her speaking fees and availability.