Marketers are continuously looking for ways to increase their marketing efforts. While there are various strategies, content marketing shines like a bright beacon of light.
Content marketing is a strategy that uses content for marketing purposes. It can be in the form of articles, blogs, audio, podcasts, videos, etc.
If you are wondering how content can be aggregated for content marketing, then don’t worry, there are many content aggregation tools available online that can help you in aggregating content from various sources effortlessly.
In this post, we will be shedding light on the best content aggregation tools available online, that can be used to compile information on a few topics. The content can be aggregated by typing a particular keyword and that’s all! The rest of the task will be completed by the tool itself.
Excited to know about the tools already? We would not keep you waiting for too long!
Continue reading the blog till the end as you would also get to know about the benefits of using content aggregation tools.
Advantages Of Content Aggregation Tools For Websites
● Makes The Content Curation Process Easier
Content is king and good content on the website can compel your website visitors to increase their dwell time on the website and explore more. A content aggregation tool makes the entire content curation process much quicker and simpler.
If not for these tools, then brands would have had to visit every website, see the content that suits them best, and curate the content accordingly as per their needs. With over 1.88 billion websites available on the search engine, can you imagine yourself visiting every website for the content curation process? We bet not!
Just select an appropriate content aggregation tool mentioned below and you will be good to go!
● Increase Engagement On The Website
Website engagement is a major concern for most brands and businesses. If you are looking for ways to decrease the bounce rate of your website, then incorporating aggregated content can be your best bet.
Always remember that your website visitors are inquisitive and exploring good content on your website would keep them hooked on the website for longer and it would ultimately lead to an increase in website engagement.
● Cost-Effective
As mentioned above, aggregating content using content aggregation is an automated process. The other processes of aggregating content are not only taxing and tedious but can be expensive too.
Using content aggregators is a cost-effective tool and way to seamlessly integrate content on the website.
Best Content Aggregation Tools
1. Taggbox
User-Generated Content is the content created for the users, by the users. Social media is a giant pool of content created by the users of the brand to voice their opinions and experiences with the brand and its products.
Showcasing this content on the website can help you build social proof of your brand, increase engagement and urge users to purchase products.
Taggbox is a social media aggregation platform that allows users to collect, curate and embed content on the website. The users can collect content from over 15+ platforms.
Furthermore, the users can use the features offered by the platform to increase its impact. The platform offers features such as customization options, an advanced content moderation panel, insightful analytics to keep the performance in check, and customer support to assist users when required.
2. Elink
Another responsive content aggregation platform is Elink. This platform is a content aggregation tool that lets the users curate and publish content especially newsletters and webpages easily and effortlessly.
The tool is widely used by marketers, bloggers, and influencers to showcase a variety of content on their websites.
3. BuzzSumo
Speaking of content marketing, we cannot miss out BuzzSumo. It is a platform that keeps the users updated about the trending content and topics.
The users can look at the topic and showcase it across via a dashboard.
4. PaperLi
PaperLi is a tool that is apt for all your marketing needs. It is a platform that allows users to send email newsletters regularly, aggregate and share content daily. Moreover, it allows the users to create a webpage that can be aggregated with fresh content every day.
The features of the platform can be accessed for free but if you wish to get detailed insights, that case, you need to upgrade to the pro version.
5. Flipboard
Another responsive and well-known platform is Flipboard. The platform allows you to flip through the latest news updates easily according to the preference of the users.
Moreover, the platform allows brands and businesses to aggregate the content in the form of a feed that can be accessed by visitors and followers.
Closing Note
This brings us to the end of this post and you got to know the significance of Content aggregation tools and their benefits.
A good piece of content is difficult to ignore by your website visitors and keeps them highly engaged!
Now that you know it all about these brilliant tools, get going and include content marketing into your marketing strategy right away!
